The Science of Colors in Marketing via @buffer #startup #lifehack #entrepreneur

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There are many gems in this post about the Science of Color, so we recommend to dive right in.  

Also, putting on our seer hat, we believe the advice on how color preferences change depending on gender will be outdated, so don't take put too much stock into their advice for the long term (oh times are a'changin...)

Our favorite part on why hyperlinks are blue:


“Tim Berners-Lee, the main inventor of the web, is believed to be the man who first made hyperlinks blue. Mosaic, a very early web browser, displayed webpages with a (ugly) gray background and black text. The darkest color available at the time that was not the same as the black text was that blue color. Therefore, to make links stand apart from plain text, but still be readable, the color blue was selected.”

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